Events

October, 9 2007 – White Hot Fashion Event - Red Carpet

Hollywood, CA – YMI Jeanswear got Los Angeles Fashion Week started off right with a fashion event that rocked the house!  Everyone in the know made an appearance at the fashion show & after-party hosted by actress Brittany Snow at Boulevard3 nightclub.  Guests entered the outdoor patio where they mingled and giggled among nine fabulous hospitality cabanas. Guests received special treats from YMI and event sponsors Too Faced Cosmetics; The Salon by Maxime; Seychelles Footwear; FIJI Water; Juice Beauty; Hpnotiq, Yes to Carrots; Little Black Dress wines and Wrigley’s.  To top off their overflowing gift bags, YMI gave out hundreds of tank tops and 400 pairs of jeans in bootcut, trouser and skinny styles.  The cabanas were buzzing as guests shopped around for goodies and nibbled on cupcakes from Melli Belli Desserts and tray passed hors d’oeuvres from Social Hollywood.  There wasn’t a thirsty palette in the house as guests also sipped on cocktails from Hpnotiq and Para Mi Tequila, Dos Equis beer and, the ultimate in hydrating refreshment, FIJI Water.

Anticipation built as the crowd of LA’s finest moved into the main ballroom aglow with a sparkling white runway set against a massive white curtained backdrop.  It was a fashion show like no other as gorgeous models donned the hottest styles in denim from YMI From the City of Angels, YMI Premium and YMI Royalty.  Host Brittany Snow introduced the fashion show as models ascended the catwalk and, at the finale of the show, Brittany and YMI Jeans President David Vered made a special appearance on stage to kick off the after-party and thank guests and sponsors.  As the lights dimmed and guests started grooving, DJ Shy turned up the tunes to kick the after-party into high gear! 

A special thanks to all those that helped!
Tod Hallman Runway Production; Joe Tamas Videography; Primero Media;  Boulevard3; McNally Productions; The Salon by Maxime; Too Faced Cosmetics; Dos Equis Beer; Hpnotiq; Jack Daniel’s; Red Bull; FIJI Water; Clothes Off Our Back; Wrigley’s; Juice Beauty; Melli Belli Cupcakes; Onitsuka Tiger and Yes to Carrots. And a special thanks to all of our volunteer staff, we couldn’t have done it without you!  

View Runway Show | Watch the Video