Events

Heidi Montag Poses in YMI Jeans

February 12, 2007

Beverly Hills, CA - YMI Jeanswear was on set with The Hills star Heidi Montag for the cover shoot of Saturday Night Magazine. Having made a name for herself on MTV, the cover girl will be featured in the March 2007 issue of the magazine. Targeted at the twenty-something and college audience, the magazine is distributed at Los Angeles celebrity shopping hotspots like Fred Segal stores, trendy clubs like The Roxy and Key Club and plush hotels like The Standard, as well as across college campuses in California and Virgin Megastores. Places not too unlike where the fashionistas wearing YMI Jeans in Los Angeles tend to convene as well.

The shoot, shot at the gorgeous Beverly Hilton in Beverly Hills, brought together both fashion and business as Heidi modeled the newest styles from YMI Jeanswear for SNM’s career issue. After wrapping, Heidi left the photo shoot with denim bags brimming with YMI jeans including Heidi’s favorite styles of skinny jeans, bootcut jeans and shorts. YMI Jeans plans on seeing Heidi again soon at the YMI Jeans fashion show and after-party on April 10th, 2007 at the hottest club in Hollywood.