Los Angeles, CA - YMI Jeanswear names Deke Jamieson as executive vice president of licensing. Jamieson, a seasoned marketing and licensing executive, has over 30 years of practical business experience, and will help integrate the YMI brand through licensing partnerships.
“Jamieson is a leader with a proven track record,” says David Vered, President of YMI Jeans. “He has worked closely with many established companies to develop and execute brand strategies and integrated marketing platforms through NDJ Consulting Group, Inc., Jamieson’s consulting firm, and we are looking forward to aligning efforts to build and expand the brand collectively.”
Jamieson added, “YMI is one of the most well known and highly marketed brands in women’s jeans. We will be seeking licensing partners in multiple product categories with complementary distribution and similarly aggressive marketing strategies.”
Jamieson’s will be based at the YMI New York Showroom and offices in New York City.
|
