Los Angeles, CA –This August 2008 at MAGIC in Las Vegas, NV, YMI Jeanswear is relocating in the North Hall junior’s section and will now be front and center! Booth number; JR 12201.
The booth is a modern take on the Delano Hotel in Miami (sheer white fabrics, breezy and open feel with a touch of red accents). The entrance will have a comfy VIP lounge, which will feature plasma TV’s, red velvet stanchions, creating an inviting feel and replicating celebrity style.
To add, YMI will showcase the Fall 2008 National and International advertising campaign featuring actress Aimee Teegarden from the NBC Emmy® winning television series, “Friday Night Lights.” The campaign emulates the vibrant essence and popularity of the brand and can be seen in magazines such as; Seventeen, CosmoGirl, OK! and billboards throughout the Los Angeles metropolitan area.
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