February 12, 2007

Heidi Montag Loves Her YMI Jeans
On Set for the March 2007 Cover Shoot for Saturday Night Magazine

YMI Jeanswear was on set with MTV The Hills star Heidi Montag for the cover shoot of Saturday Night Magazine. Having made a name for herself as a star of MTV’s Laguna Beach, the current The Hills star will grace the cover of the March 2007 issue of the magazine. Targeted at the twenty-something audience, the magazine is distributed on newsstands and bookstores, Los Angeles celebrity shopping hotspots like Fred Segal stores, trendy clubs like The Roxy and Key Club and plush hotels like The Standard, as well as across college campuses in California and Virgin Megastores. Places not too unlike where the fashionistas wearing YMI Jeans in Los Angeles tend to convene as well.

The shoot, shot at the gorgeous Beverly Hilton in Beverly Hills, brought together both fashion and business as Heidi modeled the newest styles from YMI Jeanswear for SNM’s career issue, showing off how quality denim can be styled for anything from the boardroom to the office and even a sexy evening out. From adorable denim vests to trouser jeans and even shorts, Heidi looked fabulous playing ‘super intern’ for the photo shoot’s theme.

After wrapping, Heidi left the photo shoot with denim bags brimming with YMI jeans including Heidi’s favorite styles of skinny jeans, bootcut jeans and shorts. Heidi was ooohing and aaahing the whole photo shoot over the cutest non-denim shorts recently released by YMI including checkered, plaid and solid non-denim styles. YMI Jeans plans on seeing Heidi again soon at the YMI Jeans fashion show and after-party on April 10th, 2007 at the hottest club in Hollywood.            

YMI Jeanswear is a Los Angeles-based manufacturer of juniors’ and girls’ denim sportswear jeans, skirts, jackets and bottoms.  The company launched in 2000 under the direction of David Vered and Moshe Zaga with Vice Pesident Michael Godigian.  YMI is currently carried in 3,400 stores nationwide including Nordstrom, Dillard's, Belk, divisions of Macy’s department stores and specialty boutiques. In 2006 YMI introduced YMI Royalty, a premium denim line for the young contemporary marketplace.  The YMI brand also includes YMI Girls for girls aged 4-12. YMI Juniors, YMI Royalty and YMI Girls retail across the U.S. and juniors are additionally sold in Canada, Japan, Mexico, South America, Puerto Rico and Europe.  For more information, please visit our corporate headquarters at 2423 East 23rd Street, Los Angeles CA 90058