February 1, 2007

YMI JEANSWEAR UNVEILS STRIKING NEW BOOTH AT MAGIC
Spring 2007 Campaign, Literally a Hollywood Hit!

Los Angeles, CA – In a motion of grandeur not to be topped this spring season, YMI Jeanswear unveils a new booth in a new location at MAGIC Las Vegas this February. While incrementally expanding hundreds feet over the past seasons, YMI is also moving over one aisle in the junior’s section at MAGIC. The booth, a modern take on the Delano Hotel in Miami, (sheer white fabrics, breezy and open feel with a little touch of red accents and carpet for that red carpet celebrity style) features such stimulating elements as plasma TV’s on the outside of the booth, store-like window boxes, one-of-a-kind up-lit hanging racks, multiple presentation posts and a chic lounge area for entertaining buyers.

The booth, dolled-up with red, white and black, is a fresh way to present the National 2007 Spring Advertising Campaign. The campaign, featuring illustrious model Masha P. of LA Models, makes light of Hollywood, CA, and all things entertainment. From famous landmarks like the Hollywood Walk of Fame and Graumann’s Chinese Theatre to the colorfully costumed entertainers that grace Hollywood Boulevard, the campaign emphasizes the playfulness of the YMI brand.

The YMI National 2007 Spring Advertising Campaign can be seen this February on billboards in hottest spots in Los Angeles including Sunset Blvd., La Brea Blvd., Hollywood Blvd., Highland Ave., Vine St., Downtown, as well as Times Square in New York City; and this March in print ads including Teen Vogue, Cosmo Girl, Seventeen, OK! and Hollywood Life Magazines.

YMI is available in upscale department stores such as Nordstrom, Dillard's, Belk, (divisions of) May Co. and Macy's department stores, specialty chain stores and sport specialty stores across the U.S. and worldwide.  The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI products are offered in sizes 0-13 for juniors, 14-24 juniors’ plus sizes and 7-16 for girls.