April 4, 2007

YMI Jeanswear Fashion Show in Hollywood!
“A STARRY NIGHT IN THE CITY OF ANGELS”
FASHION SHOW AND AFTER-PARTY

Hollywood, CA -- YMI Jeanswear is set to produce its anticipated biannual fashion show and after-party for the Los Angeles Junior/Young Contemporary Market Week to showcase the brand among buyers, celebrities and the media. The event will take place on Tuesday, April 10, 2007 at 8 p.m. at BOULEVARD3 on Sunset Blvd., in Hollywood, CA.  The space will be transformed into an evening of fantasy and sparkle with a themed runway fashion show and after-party.

The traditional red carpet will be dressed with not only silver, but floating glitter too.  Graced by today’s hottest young celebrities as well as the newly crowned Miss USA 2007, Rachel Smith, guests will also be treated to unique floral décor in the garden area and inside the venue.  The fashion show will be produced by Tod Hallman featuring LA’s top runway models. Blouses exclusively designed for YMI by Billy Tailor.  The after-party will follow with music by LA’s top DJ Enrie from Movin’ 93.9.

YMI will collaborate with the following sponsors: production provided by VOX Entertainment; flowers provided by Blumes; liquor provided by PINK Vodka, Dos Equis and Atomic X; jewelry provided by J8; shoes provided by Report Shoes; hair provided by Matt Adams Salon; makeup provided by MAC Cosmetics and delicious treats by Melli Belli cupcakes.   

VIP goodie bags will be overflowing with gifts that include: Little i mints, Report Shoes notebooks, Too Faced Cosmetics, Passport Panties, American Laser Center Gift Certificates, Organics Beauty Products and many more surprises. 

YMI is available in upscale department stores such as Nordstrom, Dillard's, Belk, (divisions of) May Co. and Macy's department stores, specialty chain stores and sport specialty stores across the U.S. and worldwide.  The corporate office and distribution facility are located in the heart of the downtown Los Angeles, CA, fashion district. YMI products are offered in sizes 0-13 for juniors, 25-32 for young contemporary, 2-12 for Miss YMI, 14-24 juniors’ plus sizes and 7-16 for girls. For more information, please visit our corporate headquarters at 2423 East 23rd Street, Los Angeles CA 90058, (323) 581-7700.  For Canada, contact Double J Fashion Group Inc., 5575 Royalmount Ave., Mount Royal, QC H4P 1J3, (514) 739-3122.