YMI Blog

Trendy denim from our low-rise favorites to our iconic WBB. For the eco-minded Gen Z girl who craves both style...

Cargo jeans have long been a staple in the world of casual fashion, offering both style and functionality in one...

Explore the dynamic landscape of denim shorts in 2024! From vintage revivals to eco-friendly innovations, discover the latest trends shaping...

Let’s go girls, it’s International Women’s Day at YMI! With more than half of our HQ staff being made up...

Coachella. The iconic music festival isn't just about the music; it's a celebration of fashion, self-expression, and individuality. In this...

Beyond Cowboy Boots Over the past few months, the fashion world has seen a captivating resurgence of Western-inspired styles, blending...

Let’s go girls, it’s International Women’s Day at YMI! With more than half of our HQ staff being made up...

It’s pumpkin patch season besties! We are super excited to get an outfit together and take some cute pics at...

Fall is here and a wardrobe refresh is calling your name! We know there are a lot of autumn girlies...

Looking for some great basics to add to your wardrobe? Well, you’re in luck! We’ve provided you with the cute...

As we start to transition into Fall, we want to provide you with all the cute outfit inspo! There are...

Low-rise denim, cargo pants with large pockets and detailing, and of course, flare jeans! All these styles are making a...

We are all about comfort and if you are too, our Hyperstretch Collection is just for you. Our Hyperstretch line...

Finding the perfect fit for your jeans can be hard. We totally get it. To make things easier we have...

Okay girl, Hot Girl Summer is here and we are ready to start going out more and wearing less! We...

It’s officially Leo Season and baby, we’ve got all the looks to get you under that spotlight. Make a bold...

Utility fashion is taking over and we can’t get enough! You see it everywhere: the cargo pants, the large functional...

Whether you're lounging by the pool or catching waves at the shore, we've got you covered (well, sort of!) Temperatures...

It’s summertime and best believe we live in shorts. Denim shorts are a must-have in your summer wardrobe and we...

If you’re anything like us, you’re probably looking for a trendy Independence Day outfit. We get it, you want to...

Summer’s finally here and you can finally take the vacation you’ve been daydreaming about all year! Going on a getaway...